Storytelling, identity and concept creation.
Deep knowledge of the fashion industry, lifestyle,
culture and luxury sphere (global and Latin America focused).
Understanding of the Millennial and Luxury mind-set.
Creative production & direction, from casting, location scouting and
A good network of personal contacts to designers, artists,
business leaders and influencers around the world.
Relentless curiosity about what is new and different
in the digital and fashion universe.
Strong analytical and connecting dots mind-set.
Strong visual communications for projects pitch and bring
creative solutions to life.
KEEPING EXCEPTIONAL STANDARDS
WITH A POINT OF VIEW
Understanding of the Latin America market & voice, both globally and in its many local / individual expressions.
International teams in a daily basis
Create audience experiences through
Oversee and manage the year-round and
monthly budget for content.
Identify industry, audience and market trends.
Lead, concept, produce and art direct
creative and original digital content
(editorial and commercial)
through different platforms creating collaborations with artists, photographers, video producers,
designers and creatives when required.
Planning strategies of how a brand covers
key events (Ex. Global Fashion Weeks)
across different digital platforms.
Working close with operations,
marketing, data, PR, and social media teams.
Meet and work one-to-one with clients
for native partnerships.